Viewpoints and Controversies in Sensory Science and Consumer Product Testing - Howard Moskowitz R., Alejandra Muñoz M., Maximo Gacula C.

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.